Layout: The layout of the web site is determined by the purpose of the web site as well as the information and graphical elements required.

Pages: Number of pages will be determined by the amount of information to be covered. Keep scrolling pages to a maximum of 3 screens. Break up sections to make the pages easier to navigate.

Text: The information on the web site. Written by the client and provided on disc or emailed to designer.

Graphics: Created by designer from material submitted. Company logo, pictures, slides and any print material that you currently use to market your business - business cards, letterhead, mailers etc. Digital files of graphics are always welcome.

Navigation - Determines how visitors move through your web site. Keep all information a minimum of 3 clicks down. Style of navigation will be determined based on type of material and style of web site.

Keywords: Choose descriptive words that you feel people looking for your site would search on. These can be single words as well as phrases.

Page Titles: The title of your pages appears at the top of the browser window. This text is read by the search engines to help index your site. Must be descriptive of what is on the page, using as many keywords as possible in a "readable sentence".

Site Description: A 25 word (200 character) sentence describing your web site using as many keywords as possible in a "readable sentence" This is the description that shows up when your site is found in a search engine. It is the key that will bring people into the site from the search engines.

Disclaimer: Legal notice at bottom of page. Also include copyright symbol here and year of site.